When Ads Work
Category: Business & Economics
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Publisher: Lexington Books
Released Date: 1995
ISBN: 9780029166628
Book Overview
This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.
Author: John Philip Jones
Publisher: Lexington Books
Released Date: 1995
ISBN: 9780029166628
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