Global Marketing
By: Warren J Keegan
Category: Educations
OUT OF STOCK
Giá khuyến mại 220.000₫
Publisher: Pearson
Released Date: 2017
ISBN: 9781292150765
Book Overview
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
Author: Warren J Keegan
Publisher: Pearson
Released Date: 2017
ISBN: 9781292150765
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