Fundamentals

Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.

Author: Charles M Futrell

Publisher: McGraw Hill

Released Date: 1996

ISBN: 9780256138276