Business And Its Environment

The best-selling Business and Society book at the graduate level, provides managerial perspective on the challenges arising in the environment of business. It provides a structured and disciplinary approach to addressing management issues of growing importance to the performance of companies. This approach brings together the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the environment of business. This book is aimed for MBA and undergraduate courses in the Environment of Business, Business and Government, Business and Society, Business and Public Policy. *Contains new conceptual material on nonmarket strategy and corporate responsibility and ethics. *27 new cases on companies including Microsoft, Nike, Federal Express, Echolon, Shell, Eastman Kodak, and Advanced Technologies Laboratories. *Conceptual frameworks based on the disciplines of economics, political science, law, and ethics, and applied to the environment of business in the United States and in other countries. *Emphasizes the formulation of effective and responsible strategies for managing in the firm's environment. *Addresses international and global issues.

Author: David P Baron

Publisher: Prentice Hall

Released Date: 2000

ISBN: 9780130815613