100 Great Businesses And The Minds Behind Them

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:


A mother's inspiration that launched Baby Einstein
Aveda's journey from hippie to hip
How Guinness overcame a centuries-old problem to conquer new markets
TiVo's long fight to explain the genius of their product
How Oprah went from person to empire
And many more
An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

Author: Emily Ross

Publisher: Source

Released Date: 2005

ISBN: 9781402206313